A NORDIC TWIST ON ENERGY
Background
What if a mead and an energy drink had a child?
Kvasir started with that idea and evolved into a fictional drinks universe inspired by Norse mythology, energy drinks and the slightly chaotic world of modern branding.
THE UNIVERSE
Four drinks. Four characters. One slightly strange family.
Kraken - the seasalt brew - became the starting point for the visual universe.
I wanted to combine the mythology and symbolism of the Vikings with something much more energetic, graphic and contemporary.
EVERY DRINK NEEDS A CHARACTER.
The characters became the visual anchors of the different drinks. Each one was developed around a simple idea, then pushed into a more exaggerated and graphic direction with custom illustrative elements and themed colors.
Purple Kvasir Kraken energy drink can
Once the visual rules were established, I used them to develop the remaining products. The same Nordic references, strong colours and contrast between calm and chaos became the common thread across the collection.
Green Kvasir Battle energy drink can
Dark blue Kvasir Helwater energy drink can
Gradient Kvasir Wolf energy drink can
WHAT IF IT WAS REAL?
The products were placed into more realistic advertising situations to see how the fictional universe could live outside the can.
Kraken can among photorealistic purple octopus tentacles in water
the result
FROM A STRANGE IDEA TO A COMPLETE VISUAL UNIVERSE.
Kvasir started with a simple question and grew into a fictional brand universe built around characters, products, illustration and visual storytelling.
